I’m a brand and content strategist and writer based in Portland, Maine. I lead teams to translate strategy into storytelling that resonates and drives measurable impact.
With deep expertise across Home, Retail, Food, and CPG, I build ideas that bridge creativity with purpose. My approach is grounded in cultural relevance, data-driven insight, and creative rigor, ensuring every campaign is both meaningful and effective.
I’ve led creative strategy teams at People Inc., developing cross-channel programs for brands like IKEA, Target, Campbell’s, The Home Depot, Lowe’s, and Walmart. Having worked within both startups and large media organizations, I bring a 360° view of how content is built, scaled, and optimized.
At the heart of it, I’m passionate about helping brands tell more resonant stories—and making sure they stick.